Give me the food or I conquer you. - Here's a food oddity that the London eatery chain, restaurant Shish, hopes will put it on the map.
They are advertising free meals to descendants of that famous consumer, Genghis Khan.
But first you have to prove your relation via a DNA test.
The unusual promotion is to mark the Mongolian government's decision to allow citizens to have surnames for the first time since they were banned by the communists in the 1920s.
Some 50,000 Mongolians now proudly claim direct descent from and bear the name of Genghis Khan.
That's a lot of meals. The restaurant teamed up with a DNA research company to do the tests required to find descendants. No mention of where they obtained Genghis Khan DNA to test against, however they might have gotten some of the DNA sampling from the Royal family:
It is estimated that 17 million people worldwide, including the British Royal Family, Iranian Royalty, and the family of Dracula, are direct descendents [sic] of Genghis Khan.
INTERESTING EDITORIAL ON GENGHIS KHAN'S ENGLIGHTENED ATTITUDE TOWARD FREEDOM OF RELIGION, NON-TORTURE, ETC.: http://www.firstuunashville.org/news/sermons/2004genghis.html